Fair Allocation
Scarce products use understandable, consistent criteria. No secret favouritism. No starving smaller independent stores.
PILLARS OF CONDUCT
Distribution runs on trust. Trust runs on rules that are written down, numbered and applied the same way in a quiet month as in a sold-out one. Scroll — and watch them go up.
Our Retail Business Does Not Jump the Queue
If Unvaulted or an affiliate runs retail, it never gets preferential allocation at B2B customers' expense.
Early Communication
Realistic supply info and confirmed quantities as early as reasonably possible. Stores need time to plan.
No Opportunistic Scarcity Pricing
Wholesale prices don't rise because secondary-market prices spike. Scarcity is not an excuse to exploit partners.
Independent Retail Matters
Local hobby, game and specialist stores and community builders matter. Large accounts don't erase good small stores.
Healthy Communities
Healthy stores make healthy communities; healthy communities make healthy brands; healthy brands make sustainable growth. We strengthen the ecosystem rather than extract from it.
Responsible Anti-Scalping
Where commercially and legally practical, we discourage buying whose main purpose is immediate speculative resale.
Accountability
These commitments are public. Decisions should be understandable, and partners can raise concerns when our behaviour seems inconsistent with them.
THE STRUCTURE, COMPLETE
Eight pillars. One structure.
The eighth pillar is the one that holds us to the other seven: these commitments are public, and partners can raise concerns when our behaviour seems inconsistent with them. If you believe a decision of ours conflicts with these pillars, say so — through your contact person or the contact page. Accountability means the question is always allowed.