FOR BRANDS & MANUFACTURERS
Central, Eastern and Southeastern Europe buy hobby products in volume but are chronically underserved by the incumbent distributors. We exist to close that gap — with stores we know by name.
Sales representation
Your lines presented to independent retailers by people who know the stores personally — what they stock, what their players ask for, what they can move.
Retailer acquisition
We find, vet and onboard the stores worth having: real premises, real communities, real sell-through. Quality of doors over count of doors.
Logistics & fulfilment
Consolidated inbound freight, customs and VAT handled inside the EU single market, tracked delivery to the shop door.
Responsible allocation
When your product is scarce, our published criteria decide who gets what. Your brand doesn't become the villain of a Reddit thread.
We distinguish between what exists and what is underway. These capabilities are in active development — ask us for their current state in a conversation, not a brochure.
Regional market development
Structured growth plans per territory: which cities, which stores, which order. Central and Eastern Europe first.
Brand education & localized knowledge
Retailers briefed on your line in their own language, with release calendars and organized-play material adapted to the market.
Market reporting
Sell-through, door counts and reorder patterns from the region — reported back to you on a regular cadence.
Digital infrastructure
The retailer portal your products are sold through: live catalogue, preorder waves, allocation runs, order tracking.
Every scarce wave runs through our fair-allocation engine — a deterministic, fully explainable system built into our CRM. No favouritism, no deepest-pocket wins, no black box.
Verified doors only
No retailer touches scarce product until their business is verified as a legitimate hobby store — in person, by video walkthrough, or independently. Unverified shops wait in manual review, always.
Community over capital
Stores are scored on community contribution, trust, sell-through, play space and events. Purchasing volume counts on a log scale — doubling spend cannot buy priority.
Anti-scalping by design
Shops pricing above MSRP are flagged and capped; systematic offenders go to manual review. Requests far above demonstrated demand are cut back to real velocity.
Radical transparency
In your partner portal you see every allocation decision: who got what, the score behind it, and the plain-language reasoning. Every unit is defensible.
The engine is advisory — a human approves every final allocation, and low-confidence cases are escalated, never forced. The goal is not short-term revenue; it is putting your product in front of genuine players, in healthy local communities, with zero dead stock and zero scalping attached to your name.
THE STANDARD
No opportunistic scarcity pricing. No dumping your short print run into one chain. No starving the stores that built your player base.
Our Pillars of Conduct are public, and they bind us in front of retailers and manufacturers alike. Your brand equity is safe with a distributor whose rules are written down.
NEXT STEP
Tell us about your line, your current European coverage and where you want to be in two years.